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Monica Hurtado

Your Story, Beautifully Told

  • September 25, 2026
  • Personal Branding
  • Personal Branding
  • Personal Branding
  • Personal Branding
  • Personal Branding

At Monica Hurtado Fine Portraits, we believe your photographs should say something about you before you say a word. A Personal Brand Portrait Experience is not a headshot with extra outfits. It is a thoughtfully planned collection of portraits that shows who you are, what you do and why people choose you.

From a strong formal portrait to relaxed, approachable moments and images of you at your craft, every photograph is created with purpose and ready for your website, social media and marketing. Together we will build a body of work that feels authentic, confident and unmistakably yours.

HOW DOES IT WORK?


  • What is a Personal Brand Portrait Experience?

    A session built around your story, not your outfit. We begin with a brand consultation, plan your looks together, and create a collection of images that represents you and your business.


  • What is included?

    • A pre-session brand consultation
    • Wardrobe and styling guidance
    • A portrait session of up to 90 minutes
    • Up to 3 looks and multiple portrait setups
    • 6 fully retouched digital portraits


  • How is this different from a headshot?

    A headshot is one polished portrait of you. Branding is a full collection that tells the story of you and your business, with variety, different setups and a larger library of images.


  • What happens at the brand consultation?

    We talk about you and your business, starting with three questions. Your answers shape every image we create.

    • Who are you, what do you do, and what do you want people to understand about you?
    • Who needs to see you? Clients, patients, buyers or followers.
    • Where will these photographs live?


  • What kinds of images will I receive?

    A variety designed to work across all of your marketing: a strong formal portrait, approachable and editorial images, photographs of you at your craft, detail shots, horizontal images for your website, vertical images for social media, and images with space for text.


  • What should I wear?

    We plan your wardrobe together during your consultation. Choose pieces that reflect your profession and personality. Solid colors and well tailored clothing photograph beautifully.


  • How many outfits can I bring?

    Up to three looks, planned together before your session.


  • Can I use the images for my business?

    Yes. Your portraits are for your own business marketing, including your website, social media and print materials. Use by outside companies, publishers or campaigns requires written permission.


  • Can I have more than six images?

    Yes. At your portrait reveal you will see your images and can choose a larger collection.


  • Can I have printed portraits too?

    Yes. Your portraits can be finished and presented in our handcrafted Graphistudio portrait box, imported from Italy, along with your corresponding digital files.


  • When will I see my portraits?

    After your session, we schedule a personal portrait reveal where you view your images and choose your favorites.


  • How do I book a session?

    Click Book Now on top to choose your date and time. Availability is limited.

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401 Shiloh Dr #12, Laredo, TX 78045
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956-753-5333



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